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The 7-Day Launch.
Launch it and land your first paying customer in seven days. Seven lessons, seven challenges, and the Launch Dashboard to track it.
Launch it and land your first paying customer in seven days. Seven lessons, seven challenges, and the Launch Dashboard to track it.
For creators, founders, and anyone with something to launch
Whether you're launching or growing a book, a company, or a social channel, I focus on one thing: what attracts customers and generates revenue. Side hustle or full-time, that's the point. I spent the money on the Wharton MBA, and 22 years in journalism and finance, so you don't have to.
Get my free guide → ↑ 30 steps to launch anything. Free.
Hi, I'm Katie
I spent 10 years as a journalist and 12 in finance, and I got the Wharton MBA so you don't have to. I've helped founders launch and grow companies to seven figures in revenue, raised millions of dollars for them, and put them in The New York Times and The Wall Street Journal. I teach people how to launch and grow, whether it's a company, a social channel, or a book. No MBA required.
see you out there,
Katie
The receipts
For press
Where I've put founders, and where I've been. I've sat on every side of this: the journalist deciding what runs, the banker deciding what gets funded, the founder doing the launching.
Free. No catch.
start here ↓
The order of operations for a launch, from first customer to announcement day, so you start this week instead of someday.
Grouped by what you already have: a skill, an audience, a story, a job you know from the inside, a free weekend. Circle three.
Courses, guides, and a dashboard that guides you
Each one is a course and a set of guides, built into a dashboard that walks you through it step by step. Every lesson is there for one reason: it attracts customers or generates revenue. Each tells you why it matters, exactly what to do, and how you’ll know it’s done. Your progress is tracked as you go.
The course on getting from idea to your first 100 customers: decide, incorporate, set up shop, go to market, land the first hundred, get press. 34 guided lessons, tracked in your dashboard.
Get the Launch Dashboard →
100 to 1,000 and beyond. The course on SEO, showing up in ChatGPT, cold email, social, your list, partners, paid, and press that compounds. 47 guided lessons, one channel at a time.
Get the Growth Dashboard →
The course and guides on your numbers, the seven ways a real business gets paid for, and how to walk into any money conversation ready. 21 lessons, from 12 years in finance.
Get the Finance Dashboard →
All three courses, every guide, one dashboard. The whole path from idea to a thousand customers, and how to pay for it.
Get all three →Every dashboard includes one month of Earned free, the press-matching platform that finds the reporters who should cover you. Already have access? Open your dashboards →
Whether it's your side hustle or your full-time passion: I waited to be picked for years. By editors, by banks, by investors. Then I bet on myself, and the picking stopped mattering. Bet On Yourself exists so you can skip the waiting. I paid for the degree, sat in the newsroom and raised the money so you don't have to. You bring the thing. I'll show you how it gets launched, noticed and bought.
Meet Katie →
One founder, one launch, one lesson you can use this week. The real story of how the most successful founders got their first customers, every week in your inbox.
Free. Weekly. Unsubscribe anytime. I actually write these.
A 100-day challenge for anyone with an ask they keep not making. A customer, a journalist, a bank, a job. One shot a day, together. It opens in 2027; the waitlist is open now.
Join the waitlist →